Privacy policy

Last updated: February 2026

This Privacy Policy is designed to help you understand how Fortra Life, Inc. (“Fortra,” “we,” “our,” or “us”) collects, uses, stores, processes, transfers, and protects your personal information, and the rights and choices available to you, in connection with our website, online services, and products (collectively, our “Products and Services”).

We are committed to handling personal information responsibly, transparently, and in accordance with applicable data protection laws.

1. Personal Information We Collect

We collect personal information in the following ways:

A. Information you provide to us
Depending on how you interact with our Products and Services, you may provide personal information, including:

  • Contact information, such as your name, email address, phone number, and shipping or billing address
  • Account information, if you choose to create an account, including login credentials and preferences
  • Order and purchase information, including products purchased, subscription details, shipping information, returns, and customer support interactions
  • Payment information, which is processed securely by third-party payment processors (we do not store full payment card details)
  • Communications, such as emails, messages, or inquiries you send to us
  • Survey and form responses, including feedback, questionnaires, or community submissions you voluntarily complete
  • Lifestyle and wellness information (voluntary), such as dietary preferences, activity levels, sleep habits, wellness goals, and general health interests
  • Medication habits or usage information (voluntary), including information you choose to share about GLP-1 usage or other medication routines, to help personalize educational content, recommendations, and your experience with Fortra

All lifestyle and medication-related information is collected only when voluntarily provided by you and is used solely to personalize educational content, product 
guidance, and your experience with Fortra. By voluntarily providing lifestyle, wellness, or medication-related information, you expressly consent to our collection and use of such information as described in this Privacy Policy.

Fortra is a nutrition and wellness brand. We do not provide medical advice, diagnosis, or treatment.

B. Information collected automatically

When you access or use our Products and Services, our service providers and we may automatically collect:

  • Device and technical data, such as IP address, browser type, operating system, device identifiers, language settings, and approximate location (city or region)
  • Usage data, including pages viewed, time spent on pages, navigation paths, referral URLs, cart activity, and interactions with emails or advertisements

This information is collected using cookies and similar technologies.

C. Information from third parties

We may receive information from third-party sources, including:

  • Social media platforms if you interact with us through those services
  • Advertising and analytics partners
  • Publicly available sources

We may combine this information with information we already hold to improve accuracy and relevance.

2. How we use personal information

We use personal information for the following purposes:

A. To provide and operate our products and services

  • Process orders, subscriptions, returns, and fulfillment
  • Deliver products and customer support
  • Communicate with you about orders, updates, or service-related matters

B. To personalize your experience 

  • Tailor content, recipes, education, and product guidance based on preferences you share
  • Improve your browsing, shopping, and subscription experience

C. To improve and develop our business

  • Analyze performance of products, content, and user interactions
  • Conduct internal research and analytics using aggregated or de-identified data
  • Test and improve website functionality and offerings

D. Marketing and communications

  • Send newsletters, educational content, promotions, and product updates
  • Measure engagement with marketing communications
  • Deliver relevant advertising where permitted
  • You may opt out of marketing communications at any time.

E. Security, compliance, and legal obligations

  • Prevent fraud and misuse
  • Protect our Products and Services
  • Comply with applicable laws and enforce our terms
  • Protect the rights, safety, and property of Fortra and others

3. Sensitive and health-related information

Certain information, such as lifestyle habits and medication usage, may be considered sensitive under some privacy laws.

We collect and use this information only when it is voluntarily provided and only for limited purposes such as personalization, education, customer support, and service improvement. Where required by law, we obtain appropriate consent or provide required notices.

Fortra is not a healthcare provider, health plan, or covered entity under the Health Insurance Portability and Accountability Act (HIPAA), and information you provide to us is not regulated as protected health information under HIPAA.

4. How we share personal information

We may share personal information with:

  • Service providers that support our business operations (payment processing, shipping, customer support, analytics, marketing, and technology services)
  • Payment processors, which collect and process payment information under their own privacy policies
  • Advertising and analytics partners to measure performance and deliver relevant communications, where permitted
  • Professional advisors, such as legal, accounting, or insurance providers
  • Authorities or regulators, when required by law or to protect rights and safety
  • Business transferees, in connection with a merger, acquisition, restructuring, or sale of assets

We do not sell personal information for money in the traditional sense. Some advertising practices may be considered “sharing” under certain privacy laws.

Certain advertising and analytics practices may be considered a ‘sale’ or ‘sharing’ of personal information under applicable U.S. privacy laws. Where required, we provide opt-out rights for such activities.

5. Cookies & tracking technologies

We use cookies and similar technologies to operate and secure our website, remember preferences, understand site performance, and support analytics and advertising. You can manage cookies through your browser settings and, where applicable, through consent tools on our website.

6. Your rights and choices

Depending on your location, you may have the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of personal information
  • Opt out of marketing communications
  • Object to or limit certain processing activities

Requests can be made by contacting us as described below. We may need to verify your identity before fulfilling requests.

U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable privacy laws, including the right to opt out of targeted advertising, limit the use of sensitive personal information, request data portability, and appeal decisions regarding privacy requests.

7. Additional rights for certain regions

If you reside in a jurisdiction with specific privacy laws (such as certain U.S. states, the European Economic Area, the United Kingdom, or Switzerland), you may have additional rights, including the right to object to targeted advertising, request data portability, or lodge a complaint with a supervisory authority.

Where required, we rely on appropriate legal bases such as contractual necessity, legitimate interests, consent, or legal obligation.

U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable privacy laws, including the right to opt out of targeted advertising, limit the use of sensitive personal information, request data portability, and appeal decisions regarding privacy requests.

8. International data transfers

Your personal information may be transferred to and processed in countries other than your own. Where required, we use appropriate safeguards to protect personal information in accordance with applicable data protection laws.

At this time, Fortra primarily operates in the United States. If we expand operations internationally, we will update this Privacy Policy as required.

9. Data security

We use administrative, technical, and organizational safeguards designed to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

10. Data retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary depending on the type of information and the purpose for which it was collected, including legal, accounting, and operational requirements.

11. Children’s privacy

Our Products and Services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

12. Third-party services

Our Products and Services may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.

13. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by an updated “Last updated” date. Continued use of our Products and Services indicates acceptance of the updated policy.

14. How to contact us

If you have questions or requests related to privacy, please contact us at:

Email: support@fortralife.com

Do not sell or share my personal information